About me
Founder & CEO at Norea AI
Current role
A curious soul who loves ✈️ travel, 👨🍳 cooking, and 💭 deep questions. I build companies, am an avid Apple fan, drive a
Porsche, and try to figure out life as I go.
Education
Bachelor of Commerce from Curtin University in Perth, Australia 🇦🇺
Lofoten-born 🇳🇴
👧 Beatrice (2021)
👦 William (2020)
Read what I read
Places I've Been
Europe
Americas
Asia
Oceania
Tech Stack 2025
Apple Hardware,
Anker powerbanks, 📡 Telenor 5G, 🤖 OpenAI and
Anthropic as AI providers, 💻 Windsurf IDE, ✉️ Superhuman email, 🎵 Spotify,
Claude as AI interface, ▲ Vercel for hosting,
Google Workspace, and 🗄️ Supabase for database. 2025 is the year I dropped most softwares and went all-in AI.
Business
Norea AI
Building the personal AI assistant for everyone. Making AI accessible, helpful and human-centered for daily use.
We Are Brands
An e-commerce brand studio with global footprint. Built multiple consumer brands in Melbourne, Miami, Oslo, and London.
Inevo
Launched Norway's first e-commerce agency with a bang. Hosted a groundbreaking conference with 300+ attendees, establishing the agency as a market leader.
MyMuse
A lingerie brand and my first M&A purchase. Learned valuable lessons about market fit. Closed after 2 years, but the experience was invaluable.
The Graveyard
Dreyer Media, a sole tradership started on my 18th birthday, later renamed Crenia. Webforumet, a community for people making money online before it was cool. PIMster, an inventory management SaaS.